Customer Relationship (CRM)

  • Increased profits
  • Lower costs
  • Improved productivity
  • Higher conversion rates

CaboodleCRM is an all-in-one cloud-based customer relationship suite. CaboodleCRM is the most advanced, independent, travel-focused solution on the market.

CaboodleCRM gives you real-time knowledge and control over all aspects of your relationship with your customer.

CaboodleCRM increases your sales opportunities and maximizes your upsell potential. It converts customers with issues and complaints into future sales prospects.

Management Dashboard

  • Real-time RAG Reporting
  • Real-time Alerts and Notifications
  • Customisable Widgets
  • Mobile

Customer Record Management

  • Personal and Contact Details
  • Caller telephony integration (CTI)
  • Preferences
  • Booking History
  • Booking Value
  • Communications Record
  • eMarketing Record
  • De-duping

Cases (including Complaint Handling)

  • Case Types and Sub-types
  • Case Event Tracking
  • Auto Alerts and Notifications
  • Team-working
  • Reassignment
  • Auto-escalation
  • Management Alerts
  • System-wide Case Management
  • Scenario Scripts

Sales and Marketing

  • Advanced Segmentation
  • Campaign Creation and Management
  • Mail Provider Integration
  • Specialist eMarketing Integration
  • Conversion Tracking
  • Integrated Web Form Builder
  • Quote Manager

Social - Reputation Management

  • Twitter and Facebook Integrated Dashboard
  • Real-time Alerts
  • Real-time Responses
  • Scenario Scripts
  • Reporting

User Management

  • Permission-based Rules
  • Individuals/Teams/Groups
  • Workflow Management
  • Audit Trail


  • Inbuilt Sales/Cost/Book for all travel types
  • BI Integration (DiverBI)

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